Regus (IWG)
2025
UX/UI
Carla Llinas
Regus, a global leader in flexible workspaces, needed to refresh its digital presence. The existing website felt dated and inconsistent, failing to reflect the brand’s scale and credibility. With fragmented visuals, unclear navigation, and weak calls-to-action, it wasn’t converting visitors into leads or reinforcing Regus’ market position.
As Senior UI Designer, I led the design exploration, brand direction workshops, creating a new design system and delivery of high-fidelity prototypes for mobile and desktop.
I started in the Immersion phase, working closely with stakeholders to uncover business goals and user needs.
Through competitor analysis and collaborative workshops, I developed two creative directions — Reliable and Unconventional — to explore potential brand evolutions.
Once aligned, I translated the chosen direction into responsive prototypes in Figma and helped establish a scalable design system to ensure consistency across platforms.
The redesign delivered a modern, professional, and approachable experience. Navigation was streamlined to guide users toward reservations and inquiries, while a refreshed visual language reinforced trust and credibility at a global scale.
The new Regus.com strengthened the brand’s digital presence and delivered measurable business results:
+28% increase in lead conversion.
+35% faster average task completion thanks to clearer user flows.
40% reduction in design and development time with the new global design system.
Improved brand perception in user testing - 8.5/10 average trust score compared to 6.2 previously.
