Norton Rose Fulbright
2025
UX/UI
Carla Llinas
Norton Rose Fulbright is a global law firm serving major industries and institutions worldwide. Their website plays a critical role in representing the brand’s credibility and expertise.
As Senior UI Designer, I led the visual redesign of the site, ensured consistency across touchpoints, and helped deliver a scalable design system to support NRF’s global presence.
The project began with a deep dive into website analytics, stakeholder workshops, and competitor research.
This discovery phase revealed several challenges:
Navigation was overly complex, making content hard to find.
Visual design felt inconsistent and outdated, not matching the prestige of the brand.
Internal teams lacked a design system, leading to inefficiencies and duplicated work.
These insights became the foundation for shaping the redesign strategy.
The goal was to create a modern, professional, and accessible digital experience that reflects NRF’s global presence while meeting the needs of both the business and its users.
The new website needed to convey trust and authority, while also making it easier for clients, partners, and recruits to find and explore content.
I sketched and tested multiple approaches — from navigation patterns to typography hierarchies and imagery styles. These explorations sparked conversations and helped stakeholders align on a design direction that felt both professional and modern.
The final design delivered:
A streamlined navigation system that makes content easier to find
A modern visual identity with refined typography, a balanced color palette, and curated photography
A scalable design system built with modular components to ensure consistency and speed across regional sites
The redesign made a clear difference:
+32% faster time-to-content in usability testing (users found key info more quickly)
+25% increase in engagement on priority pages (practice areas, insights, careers).
40% reduction in design and development effort with the new global design system.
Stakeholders rated the new site’s credibility and professionalism 9/10, up from 6/10 in pre-design surveys.
For me, this project was also a chance to deepen my skills in design systems and to learn how to balance brand expression with usability on a global scale.
