Lake Art Fest
Client
Year
2022
Services
UX/UI
Brand identity
Credits
Carla Llinas
Overview
LakeArtFest is a contemporary festival that combines music, art, and gastronomy to celebrate creativity and highlight the cultural richness of Lake Sirio.
The project reimagined how people connect, turning awkward post-pandemic greetings into playful rituals that sparked joy, memory, and togetherness. More than a festival, LakeArtFest became a cultural experience that revitalized the territory and offered new ways for people to feel close.
My role
I led the creative vision and design direction of LakeArtFest, shaping the festival from concept to execution. My work spanned branding, visual identity, and experience design — ensuring that every touchpoint, from stage design to the visitor journey, felt cohesive, memorable, and true to the festival’s spirit.
Outcome
LakeArtFest transformed Lake Sirio from a quiet local spot into an international cultural stage, where music, art, and gastronomy came together in a bold yet authentic way. Beyond performances, it created playful, memorable moments that brought people together and turned shared experiences into lasting memories.
The festival breathed new life into the town, attracting visitors from across Italy and abroad. This influx boosted tourism, supported restaurants, hotels, and regional food and wine producers, and opened new opportunities for artists and creative entrepreneurs. It strengthened the cultural ecosystem, inspired community pride, and proved that cultural events can transform a place, energise its economy, and create lasting social impact.
