Transforming hiring with AI
Reed.co.uk
Lunched July 2025
AI-Powered
Carla Llinas
Reed.ai was born as part of the Reed Group. A bold new product vision that combined Reed’s decades of recruitment expertise with the power of cutting-edge AI.
Where Reed.co.uk helped millions of people find jobs, Reed.ai set out to reimagine recruitment for a new era.
As the UI Product Designer, I was responsible for transforming Reed.ai’s ambitious vision into a user-friendly product experience — from shaping the brand identity to delivering the final product interface.
The redesign enhanced user satisfaction and streamlined the application process. Recruiters reported faster job posting times, while candidates highlighted clearer navigation and a modern, intuitive interface. By implementing a scalable design system, we also reduced the effort required for future iterations and ensured consistency across the product.
Reflecting on this project, I strengthened my expertise in SaaS product design - balancing technical complexity with usability, and shaping a visual identity that conveys both innovation and trust.
